BLOG INSIGHTS
When customers search for local businesses, Google Maps is often one of the first places they look. Appearing near the top of the map results can lead to more website visits, phone calls and enquiries, but many business owners wonder why some competitors seem to rank higher than others.
The truth is that Google Maps rankings are influenced by a combination of factors rather than one single setting. Understanding these factors can help Devon businesses improve their visibility and attract more local customers.
Why Some Businesses Rank Higher In Google Maps Than Others
Google Looks At More Than Just Location
Although proximity plays a role, Google also considers how relevant and trustworthy a business appears online. The search engine wants to provide users with the most useful results for their search.
Some of the factors that can influence rankings include:
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The accuracy of your business information
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The categories selected on your Google Business Profile
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The quality and quantity of customer reviews
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The relevance of your website content
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The overall strength of your online presence
Businesses that perform well in several of these areas often have a greater opportunity to appear higher in local search results.
A Complete Google Business Profile Matters
Many businesses create a Google Business Profile and then rarely update it. However, a complete and active profile helps Google understand your business and the services you offer.
Important areas to maintain include:
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Business description
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Opening hours
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Contact information
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Service areas
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Photos and updates
Keeping your profile current can improve both customer confidence and local visibility.
Your Website Still Plays An Important Role
Google Maps rankings are not based solely on your profile. Your website provides additional information that helps search engines understand your business.
A well-structured website can support your visibility by:
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Clearly explaining your services
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Mentioning locations you serve
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Providing useful content
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Demonstrating expertise
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Making it easy for customers to contact you
Strong website design and regular content creation can help reinforce your local SEO efforts.
Consistency Builds Trust
Google looks for consistency across your online presence. Your business name, phone number and contact details should match wherever they appear online.
When information is consistent, search engines can have greater confidence in the accuracy of your business details. Small improvements made regularly often produce better long-term results than chasing quick fixes.
Want To Improve Your Local Visibility?
Market My Media helps Devon businesses improve their Google Business Profiles, websites and local SEO to increase their online visibility. If you're unsure how your business currently appears in local search results, start with a Free Website Review and discover practical ways to attract more local customers online.