BLOG INSIGHTS
A Google Business Profile is one of the most important tools for local businesses looking to improve their online visibility. When someone searches for a service in their area, Google often displays local businesses before traditional website results.
An optimised Google Business Profile can help your business appear in Google Search and Google Maps, making it easier for potential customers to find, contact and trust your business. The good news is that many improvements can be made without spending money on advertising.
How To Optimise A Google Business Profile
Complete Every Section Of Your Profile
One of the simplest ways to improve your Google Business Profile is to complete every available section.
This includes:
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Business name
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Phone number
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Website address
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Business category
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Opening hours
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Business description
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Service areas
A complete profile helps Google understand your business and provides customers with the information they need before making contact.
Add High-Quality Photos Regularly
Photos can make a significant difference to how your business appears online. Businesses with recent, relevant images often look more active and trustworthy than those with outdated or missing photos.
Consider adding:
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Exterior photos
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Interior photos
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Team photos
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Project photos
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Product images
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Branded graphics
Regular updates can also signal that your business is active and engaged.
Encourage And Respond To Reviews
Customer reviews are an important part of local SEO. Positive reviews can help build trust with potential customers while providing Google with additional signals about your business.
Good review habits include:
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Asking satisfied customers for reviews
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Responding professionally to feedback
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Thanking customers for positive reviews
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Addressing concerns constructively
A consistent flow of genuine reviews is often more valuable than receiving many reviews at once.
Use Google Posts To Keep Your Profile Active
Google Posts allow you to share updates directly on your profile. These posts can help showcase your services, recent work and business updates.
Useful post ideas include:
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Business news
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New services
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Customer success stories
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Helpful tips
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Seasonal promotions
Keeping your profile active can help demonstrate that your business is current and engaged.
Want to get more from your Google Business Profile? Read our Complete Guide to Google Business Profile for Devon Businesses for practical tips and strategies.
Next Steps For Your Business
A well-optimised Google Business Profile can improve your visibility in local search results, strengthen customer trust and help generate more enquiries. Combined with a strong website, local SEO strategy and consistent online presence, it can become a valuable source of new business.
At Market My Media, we help Devon businesses improve their visibility through Website Design, SEO, Google Business Profile optimisation, Social Media Management, Branding and Content Creation. If you'd like to understand how your Google Business Profile is performing, request a Free Website Review and discover practical ways to improve your online presence.