BLOG INSIGHTS
If customers are searching online for the services you provide, the keywords you target can influence whether your business appears in search results.
Choosing the right keywords isn't about guessing what sounds professional—it's about understanding what real people type into Google when they're looking for help. Every search represents someone trying to solve a problem, find a service or compare different businesses. If your website uses the same language that your potential customers use, Google is more likely to understand when your pages are relevant.
Whether you're improving your website, working on SEO, updating your Google Business Profile or investing in digital marketing in Devon, choosing the right keywords helps connect your business with the people who are actively looking for your products or services. Rather than trying to attract everyone, an effective keyword strategy focuses on attracting the right visitors who are most likely to become customers.
How To Find The Right Keywords For Your Business
Start With The Services You Offer
The easiest place to begin is by listing the services your business provides.
Before researching complicated SEO tools or analysing search data, take a step back and consider exactly what your business does. Every service you offer represents a potential keyword or topic that customers may search for.
For example:
Once you've listed your services, think about how a customer would describe them rather than how your business describes them internally. Industry terminology may make perfect sense to you, but customers often search using much simpler language.
For example, a business owner is far more likely to search for "website design Devon" than "digital solutions consultancy."
The closer your keywords match real search behaviour, the more likely you are to attract relevant visitors who are genuinely interested in your services.
Consider What Problems Customers Need Solving
Many people don't search for a service by name. Instead, they search for the problem they're trying to solve.
This creates an excellent opportunity to attract visitors who may not yet know exactly what service they need but are actively looking for answers. By understanding the questions your customers ask, you can create content that naturally introduces your services while providing genuinely helpful information.
Examples include:
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Why isn't my business showing on Google?
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How do I get more website enquiries?
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Why can't customers find my business online?
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How can I improve my Google rankings?
These problem-based searches often create excellent opportunities for blog content and can support a wider SEO strategy.
Creating useful articles around these questions allows your website to demonstrate expertise while helping potential customers solve real problems. It also creates opportunities to introduce your services naturally, rather than relying on direct sales messages.
Include Local Keywords Where Appropriate
If your business serves a specific area, local keywords can become one of the most valuable parts of your SEO strategy.
Adding relevant locations to your keywords helps Google understand where your services are available and makes it easier to connect your business with people searching nearby.
Examples may include:
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Digital Marketing Devon
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SEO Devon
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Website Design Exeter
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Local SEO Devon
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Google Business Profile Help Devon
Using location-based keywords naturally throughout your content helps reinforce your geographical relevance without making the page feel repetitive.
For many small businesses, local searches generate far more valuable enquiries than broad national keywords because they reach people who are actually able to become customers. Focusing on your service area also allows you to compete more effectively against larger businesses targeting nationwide searches.
Build Content Around Your Target Keywords
Once you've identified useful keywords, the next step is to build helpful content around them.
Rather than creating pages simply to include keywords, focus on producing useful information that answers customer questions and explains your services clearly. Search engines increasingly reward content that provides genuine value rather than pages written purely for rankings.
This might include:
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Service pages
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Google Business Profile posts
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Website content
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Social media content
Using your target keywords consistently across your online presence helps Google understand the topics your business specialises in. Over time, this creates stronger topical relevance, supports improved search visibility and gives potential customers multiple ways to discover your business.
A consistent approach also ensures your website, Google Business Profile and wider marketing all reinforce one another, creating a stronger overall online presence.
Further Reading
Want to learn more?
Explore these related articles for more practical tips, insights and strategies to help your business get found online, attract more customers and improve your digital marketing results.
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Why Local SEO Keywords Matter
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What Is Search Intent And Why Does It Matter For SEO?
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Understanding On-Page SEO
Related Service:
If you'd like expert help putting these ideas into practice, explore our [Relevant Service Page] to see how Market My Media helps Devon businesses build a stronger online presence and generate more enquiries.
Want More Customers To Find Your Business Online?
Market My Media helps Devon businesses build a stronger online presence through Website Design, Search Engine Optimisation (SEO), Google Business Profile optimisation, Content Creation, Social Media Management, Branding & Visual Identity and ongoing Monthly Digital Support. Rather than relying on a single marketing tactic, we create digital marketing strategies where every element works together to improve visibility, build trust and generate more enquiries over time.
Whether you're looking to rank higher on Google, attract more local customers, strengthen your brand or create a website that converts visitors into enquiries, we're here to help. If you're unsure where your business currently stands, start with our Free Website Review and discover practical opportunities to improve your online presence.